Post by binbin on Aug 4, 2022 1:53:04 GMT -5
There are many kinds of products in the enameled wire industry, and the application fields involve various industries such as motors, transformers, and home appliances. Industry barriers are divided into the following aspects:
First of all, in terms of scale and brand, there are not many large-scale enameled wire companies in the market. Due to the continuous upgrading and adjustment of the industry, the performance of downstream products is becoming more and more abundant, and the requirements for enameled wire industry are getting higher and higher, so large-scale enterprises are more favored. , which can not only meet the supply of goods on time, but also have a relatively complete after-sales service process. In terms of brands, more well-known brands in the industry are more favored by the downstream. Therefore, manufacturers who meet these conditions will be favored by customers. Manufacturers with high brand awareness, sound sales network, and perfect customer service system are the first choice for customers. Or have unique varieties in the industry, form unique product advantages, and conduct differentiated competition, these manufacturers will be the first choice for customers. It is not easy for new entrants to form a brand effect and a perfect production and sales system in a short period of time, and it is difficult to occupy the market in a short period of time.
In terms of technology, many downstream application fields of enameled wires have strict quality requirements, especially enameled wires for special purposes, such as coils that supply power transmission and transformation equipment for the national grid, which are related to the safety of national power operation. Great loss, so there are strict requirements for the product quality and technology of enameled wire manufacturers. Therefore, at the technical level, the quality requirements of high-end enameled wires have brought high technical barriers to entrants in the industry. At the same time, in terms of the production process of enameled wires, the requirements for the accumulation of technical experience are relatively high. The entire production process includes More than 20 process parameters such as wire drawing, enameling speed, tension control, mold configuration, baking temperature, etc., and more than 100 control points, must be reasonably designed and strictly controlled, and coordinated application requires a certain accumulation of experience At present, there is also a lack of experienced and mature technical staff in the market. It is difficult to solve the technical barriers of new enterprises, and it is difficult to coordinate various factors, including plant construction, raw material selection, process control and so on. Moreover, the production of enameled wires in my country is managed by production licenses, and manufacturers must obtain relevant qualification certificates to qualify for production. Since the national strategy attaches great importance to the industrial upgrading of the manufacturing industry, with the advancement of downstream technologies and product upgrades, the upstream raw material side is proposed. There are also more requirements. Generally, multiple standard certifications such as the US UL safety standard test and the EU ROHS environmental protection certification are required to obtain customer approval.
In terms of capital, the enameled wire industry is a capital-intensive industry and has high requirements for the scale of capital and financing capabilities. The main raw materials for enameled wire production are copper and aluminum. In particular, the price of copper is high and the unit value is high, which requires a large amount of capital. The enameled wire companies mainly purchase electrolytic copper and copper rods. The price of copper rods is also affected by copper prices. Large capital pressure has been formed, and the procurement and turnover of raw materials requires a large amount of capital to ensure the normal operation of the company. Therefore, new entrants are facing greater financial pressure, and it is more difficult to achieve large-scale production, and the scale requirements for fixed asset investment and working capital are very high.
In terms of cooperation relationship stickiness, since many enameled wire varieties are customized non-standard parts, especially enameled flat wire, there will be the problem of stickiness between enameled wire and downstream customers, and stable long-term partners will be formed between good suppliers and customers. relationship, including the formation of trust in the quality of enameled wire and the stability of supply. Once the downstream has established a relationship with a stable supplier, it is sticky and difficult to replace. Therefore, the barriers for new companies to enter the industry partnership also need to be considered.
First of all, in terms of scale and brand, there are not many large-scale enameled wire companies in the market. Due to the continuous upgrading and adjustment of the industry, the performance of downstream products is becoming more and more abundant, and the requirements for enameled wire industry are getting higher and higher, so large-scale enterprises are more favored. , which can not only meet the supply of goods on time, but also have a relatively complete after-sales service process. In terms of brands, more well-known brands in the industry are more favored by the downstream. Therefore, manufacturers who meet these conditions will be favored by customers. Manufacturers with high brand awareness, sound sales network, and perfect customer service system are the first choice for customers. Or have unique varieties in the industry, form unique product advantages, and conduct differentiated competition, these manufacturers will be the first choice for customers. It is not easy for new entrants to form a brand effect and a perfect production and sales system in a short period of time, and it is difficult to occupy the market in a short period of time.
In terms of technology, many downstream application fields of enameled wires have strict quality requirements, especially enameled wires for special purposes, such as coils that supply power transmission and transformation equipment for the national grid, which are related to the safety of national power operation. Great loss, so there are strict requirements for the product quality and technology of enameled wire manufacturers. Therefore, at the technical level, the quality requirements of high-end enameled wires have brought high technical barriers to entrants in the industry. At the same time, in terms of the production process of enameled wires, the requirements for the accumulation of technical experience are relatively high. The entire production process includes More than 20 process parameters such as wire drawing, enameling speed, tension control, mold configuration, baking temperature, etc., and more than 100 control points, must be reasonably designed and strictly controlled, and coordinated application requires a certain accumulation of experience At present, there is also a lack of experienced and mature technical staff in the market. It is difficult to solve the technical barriers of new enterprises, and it is difficult to coordinate various factors, including plant construction, raw material selection, process control and so on. Moreover, the production of enameled wires in my country is managed by production licenses, and manufacturers must obtain relevant qualification certificates to qualify for production. Since the national strategy attaches great importance to the industrial upgrading of the manufacturing industry, with the advancement of downstream technologies and product upgrades, the upstream raw material side is proposed. There are also more requirements. Generally, multiple standard certifications such as the US UL safety standard test and the EU ROHS environmental protection certification are required to obtain customer approval.
In terms of capital, the enameled wire industry is a capital-intensive industry and has high requirements for the scale of capital and financing capabilities. The main raw materials for enameled wire production are copper and aluminum. In particular, the price of copper is high and the unit value is high, which requires a large amount of capital. The enameled wire companies mainly purchase electrolytic copper and copper rods. The price of copper rods is also affected by copper prices. Large capital pressure has been formed, and the procurement and turnover of raw materials requires a large amount of capital to ensure the normal operation of the company. Therefore, new entrants are facing greater financial pressure, and it is more difficult to achieve large-scale production, and the scale requirements for fixed asset investment and working capital are very high.
In terms of cooperation relationship stickiness, since many enameled wire varieties are customized non-standard parts, especially enameled flat wire, there will be the problem of stickiness between enameled wire and downstream customers, and stable long-term partners will be formed between good suppliers and customers. relationship, including the formation of trust in the quality of enameled wire and the stability of supply. Once the downstream has established a relationship with a stable supplier, it is sticky and difficult to replace. Therefore, the barriers for new companies to enter the industry partnership also need to be considered.
